Project Description
After over 30 years of running a successful commercial flooring company, the owners of Island Floors decided their expertise and services would also be best served in residential homes. Island Floors opened their new retail store in Chester Maryland towards in the spring of 2016. When searching for a company to help them design a new website, the owners remembered a guy named Chris Petrini that had a design / marketing style unlike anything they had seen before on the Eastern Shore.
We ran into Jeff and Kat Knisley, the owners of Island Floors MD, while filming a promotional video at/for Wye River Kennel in Queenstown, Maryland. As avid animal lovers, we all hit it off and and when they opened their new store front, they gave us a call. After a few short meetings, A Digital Mind created a complete website that truly sets Island Floors apart from its competition. Through extensive research, we found that many customers were turned off by “too much” information they simply did not understand, along with the overselling and under-delivering of services. With that in mind we developed a clean / minimalist look to Island Floors website with the goal of making it simple to navigate and understand offered services. Coupled with the Knisleys industry experience, honesty and hard working nature, www.islandfloorsmd.com was a hit and added un-measurable value to the companies overall brand and marketing reach.
Services included: Website Design & Implementation, SEO, Photography, Social Media Development, Copy-Writing & Logo Design
