Pins To Pearls: Chester, Maryland

Located in Chester Maryland,  Pins To Pearls has been beautifying women across the great state of Maryland since 2005.  Owner and seasoned beauty technician Shanna Biesel grew weary of “working for the man” and began her quest to self employment and developed her own business.  Since its inception, Pins To Pearls (formally known as Hair For A Special Affair) has grown to become one of Maryland’s foremost wedding stylist’s.

A Digital Mind was brought on board to help develop the complete Shanna’s vision of what she thought the brand should be.  From there we developed and implemented a variety of marketing and branding techniques to help her further establish what Pins To Pearls is today.

Though Shanna had already developed her website, we aided in branding the page a bit better, implemented proper SEO and made it easier for customers to navigate the site.  The businesses former name, “Hair For A Special Affair” was rather lengthy and did not fully encompass the host of services the company now offered.  What started off as professional hair styling, over the years, grew into a complete offering beauty services, such as; Hair, Make-up, Tanning and Lashes.  Then in 2016, Pins To Pearls was born.